Information for visitors to our website
Area of application
This data privacy statement applies to all sites in our online network which link to this statement. The overarching information can be found on our main data privacy page.
Purpose of data collection
The reason for collecting the data is the optimization of the website, error analysis, individual customization to suit your requirements, the offer of establishing contact and the sale of products and services where applicable.
General information on data processing
As a fundamental principle, we only collect and utilize the personal data of our users to the extent that this is necessary to do so for the provision of a functional website along with our content and services or to the extent that you, as a user, make this available to us through voluntary input.
The collection and use of personal data by you as a user regularly only takes place after consent or for the justification and execution of a legal transaction. An exception applies in cases where obtaining prior consent is not possible or disproportionate for factual reasons and the processing of the data is permitted by another legal provision.
Legal basis for the processing of your data:
- In cases where we obtain the consent of the affected person to use personal data for processing purposes, Art.6 Para.1 lit.a EU General Data Protection Regulation (GDPR) serves as the legal basis.
- When processing personal data required for the fulfilment of an agreement whose contractual partner is the affected person, Art.6 Para.1 lit.b GDPR serves as the legal basis. This also applies to processing procedures required for the execution of pre-contractual measures.
- If processing is necessary to uphold a justified interest of our company or a third party and if the interests, fundamental rights and basic freedoms of the affected person do not outweigh the aforementioned interests, Art.6 Para.1 lit.f GDPR serves as the legal basis for processing.
Justified interests can be in particular:
- Replies to inquiries
- The conducting of direct marketing measures
- The provision of services and/or information intended for you
- The processing and transfer of personal data for internal or administrative purposes
- The operation and administration of our website
- The technical support of users
- The avoidance and disclosure of cases of fraud and criminal offences
- Protection against default of payment when obtaining credit rating information for inquiries about deliveries and services and/or
- The guaranteeing of network and data security provided that these interests each comply with applicable law and the rights and liberty of users
- The achieving of efficiency gains through the consolidation of services in individual group companies (in particular marketing, IT, procurement)
Categories of recipient
- Providers of services to optimize websites, online marketing service providers and tools, service companies for information and communication technology, software and equipment maintenance companies, some of them described in more detail below
- Social networks and communities
- Internal recipients in line with the “need to know” principle
The personal data of the data subject shall be deleted or blocked as soon as the purpose of the storage no longer applies. Storage may also take place if this has been provided for by the European or national legislator in Union regulations, laws or other provisions to which the person responsible is subject. The data will also be blocked or deleted if a storage period prescribed by the aforementioned standards expires, unless there is a necessity for the continued storage of the data for the conclusion or fulfilment of a contract.
Usage data / server logfiles
Every time our website is accessed, our systems record automated data and information from the computer system of the person accessing the website. The following data types are collected here: browser type, version used, user’s operating system, host name, internet service provider, user’s IP address, date and time of access, websites from which the user’s system accessed our website or which the user accessed from our website.
The legal basis for the temporary storage of the data and the logfiles is Art.6 Para.1 lit. f GDPR with the above-mentioned justified interests.The temporary storage of the IP address is necessary to enable delivery of the website to the user’s computer. To do so, the user’s IP address must remain in the memory for the duration of the session.
Information is stored in logfiles to ensure the functionality of the website. The data also helps us to optimize the website and guarantee the security of our technical information systems. The data is not evaluated here for marketing purposes. These purposes also include our justified interest in data processing. The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. In the case of data collection in order to make the website available, this is the case when each session ends. We also reserve the right to check files if there are specific indications which permit the justified suspicion of unlawful use or a concrete attck on the sites. In this case, our justified interest is processing for the purpose of investigation and the criminal prosecution of attacks of this kind and unlawful use.
Technical cookies: Some elements of our website require that the accessing browser can be identified even after a page change. The purpose of the use is to enable the website to function in the first place. Examples of technically necessary cookies are providing a shopping cart or registering as a registered user. The processing is therefore based on Article 6 Paragraph 1 lit. b or f GDPR.
Functional cookies: There may be functions that are not absolutely technically necessary for the operation of our website, but make it much easier to use, such as adopting language settings or font sizes, remembering search terms, etc.. Processing is also based on Article 6 paragraph 1 lit. b or f GDPR.
Consent with Borlabs Cookie
Our website uses Borlabs Cookie consent technology to obtain your consent to the storage of certain cookies in your browser or to the use of certain technologies and to document this in compliance with data protection regulations. The provider of this technology is Borlabs – Benjamin A. Bornschein, Rübenkamp 32, 22305 Hamburg (hereinafter Borlabs).
When you enter our website, a Borlabs cookie is stored in your browser, which stores the consent you have given or the withdrawal of this consent. This data is not passed on to the provider of Borlabs Cookie. The collected data is stored until you ask us to delete it or delete the Borlabs cookie yourself or the purpose for storing the data no longer applies. Mandatory statutory retention periods remain unaffected. Details on data processing by Borlabs Cookie can be found at https://borlabs.io/kb/what-information-does-borlabs-cookie-store/
General statements on web beacons / tracking pixels
Web beacons are invisible graphics the size of a pixel. They are used by partner companies, especially for the purpose of tracking a user over several web pages to form a profile for use with advertising material customized to the user (targeting). A pixel incorporated in the web page is loaded from the partner’s server when the web page is accessed, thus giving the partner your IP address and information on your browser and its version, as well as any browser plug-ins used (browser fingerprint), and on your operating system and network operator. For the integration of external services through Webbeacons / tracking pixels or other scripts, the information for advertising cookies applies accordingly.
Contact form and e-mail contact
There is a contact form on our website which can be used to contact us electronically. If a user takes advantage of this option, the data entered in the input mask will be transmitted to us and saved. This data is: name, address, e-mail address, telephone number, etc. Not all of this has to be mandatory. At the time the message is sent, the following data is also stored: IP address, date and time. The other personal data processed during the sending process serve to prevent misuse of the contact form and to ensure the security of our information technology systems.
Alternatively, you can contact us via the email address provided. In this case, the user’s personal data transmitted with the e-mail will be stored. In this context, the data will not be passed on to third parties. The data will only be used to process the conversation.
The legal basis for processing is:
- For receiving the data on the basis of sending the contact form as consent in accordance with Article 6 Paragraph 1 Letter a in conjunction with Article 5 (expected processing) GDPR or alternatively on the basis of the legitimate interest in answering your contact request in accordance with Article 6 1 lit. f GDPR.
- For the processing of data transmitted in the course of sending an e-mail, Art. 6 (1) lit. f GDPR with the above-mentioned legitimate interests.
- If the e-mail contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 (1) (b) GDPR.
The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. For the personal data from the input mask of the contact form and those sent by e-mail, this is the case when the respective conversation with the user has ended and there is no reason for further storage. The conversation is over when it can be inferred from the circumstances that the facts in question have been finally clarified. Commercial and tax law retention periods may apply.
The user has the option to revoke his consent to the processing of personal data at any time. If the user contacts us by email, he can object to the storage of his personal data at any time. In such a case, the conversation cannot be continued.
This website uses the open source web analytics service Matomo. Matomo uses technologies that enable the recognition of the user across pages for the analysis of user behaviour (e.g. cookies or device fingerprinting). The information collected by Matomo about the use of this website is stored on our server. The IP address is anonymised before storage.
With the help of Matomo, we are able to collect and analyse data about the use of our website by website visitors. This enables us to find out, among other things, when which page views were made and from which region they come. We also collect various log files (e.g. IP address, referrer, browsers and operating systems used) and can measure whether our website visitors perform certain actions (e.g. clicks, purchases, etc.).
The use of this analysis tool is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the anonymised analysis of user behaviour in order to optimise both its website and its advertising. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s terminal device (e.g. device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.
We use IP anonymisation for the analysis with Matomo. In this case, your IP address is shortened before analysis so that it can no longer be clearly assigned to you.
We host Matomo exclusively on our own servers so that all analysis data remains with us and is not passed on.
Content from External Providers
Some of our websites include content from third parties, such as videos from YouTube, maps from Google Maps, images, text and multimedia files, RSS feeds or other services from other websites. This always requires a transmission of your IP address to the provider of this content. We cannot make any statement about the use of your data by these providers and also have no influence on further processing. In particular, not about whether the data is used for other purposes, such as profiling. Please refer to the relevant data protection notices of the respective third-party providers.
Among other things, you can protect yourself against further tracking by tracking pixels from these providers by switching off the acceptance of third-party cookies in your browser settings.
The legal basis for the transmission of personal data when involving third-party providers is Article 6(1)(a) GDPR if the user has given their consent – e.g. by making a selection in a cookie opt-in banner, otherwise Article 6(1)(a) GDPR. 1 lit. f GDPR in conjunction with EC 47.
Note on data transfer to the USA and other third countries
Among other things, we use tools from companies based in the USA or other third countries that are not secure under data protection law. If these tools are active, your personal data may be transferred to these third countries and processed there. We would like to point out that no level of data protection comparable to that in the EU can be guaranteed in these countries. For example, US companies are obliged to hand over personal data to security authorities without you as a data subject being able to take legal action against this. It can therefore not be ruled out that US authorities (e.g. intelligence services) process, evaluate and permanently store your data located on US servers for monitoring purposes. We have no influence on these processing activities.
eRecht24 Safe Sharing Tool
The content on this website can be shared on social networks such as Facebook, Twitter & Co. in accordance with data protection regulations. This site uses the eRecht24 Safe Sharing Tool for this purpose. This tool only establishes direct contact between the networks and users when the user actively clicks on one of these buttons. Clicking on the button represents consent within the meaning of Article 6 (1) (a) GDPR and Section 25 (1) TTDSG. This consent can be revoked at any time with effect for the future.
This tool does not automatically transfer user data to the operators of these platforms. If the user is registered with one of the social networks, an information window appears when using the social buttons of Facebook, Twitter & Co., in which the user can confirm the text before sending it.
Our users can share the content of this page on social networks in compliance with data protection regulations without the network operators creating complete surfing profiles.
Google Tag Manager
We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
The Google Tag Manager is a tool that we can use to integrate tracking or statistical tools and other technologies on our website. The Google Tag Manager itself does not create any user profiles, does not save any cookies and does not carry out any independent analyses. It is only used for the administration and display of the tools integrated via it. However, the Google Tag Manager records your IP address, which can also be transmitted to Google’s parent company in the United States.
The Google Tag Manager is used on the basis of Article 6 (1) (f) GDPR. The website operator has a legitimate interest in the quick and easy integration and management of various tools on its website. If a corresponding consent was requested, the processing takes place exclusively on the basis of Art. 6 Para. 1 lit. a DSGVO and § 25 Para B. device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.
This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics enables the website operator to analyze the behavior of website visitors. The website operator receives various usage data, such as Page views, length of stay, operating systems used and origin of the user. This data is summarized in a user ID and assigned to the respective end device of the website visitor.
Google Analytics uses technologies that enable the user to be recognized for the purpose of analyzing user behavior (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is usually transmitted to a Google server in the USA and stored there.
This analysis tool is used on the basis of Article 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. If a corresponding consent was requested, the processing takes place exclusively on the basis of Art. 6 Para. 1 lit. a DSGVO and § 25 Para B. device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:
You can prevent Google from collecting and processing your data by downloading and installing the browser plug-in available under the following link:
The website operator uses Google Ads. Google Ads is an online advertising program from Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on the user data (e.g. location data and interests) available from Google (target group targeting). As the website operator, we can evaluate this data quantitatively, for example by analyzing which search terms led to the display of our advertisements and how many advertisements led to corresponding clicks.
Google Ads is used on the basis of Article 6 (1) (f) GDPR. The website operator has a legitimate interest in marketing its service products as effectively as possible.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:
YouTube with enhanced privacy
This website includes videos from YouTube. The website operator is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
We use YouTube in the extended data protection mode. According to YouTube, this mode means that YouTube does not store any information about visitors to this website before they watch the video. However, the extended data protection mode does not necessarily exclude the transfer of data to YouTube partners. This is how YouTube establishes a connection to the Google DoubleClick network, regardless of whether you are watching a video.
As soon as you start a YouTube video on this website, a connection to the YouTube servers is established. The YouTube server is informed which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.
Furthermore, YouTube can save various cookies on your end device after starting a video or use comparable recognition technologies (e.g. device fingerprinting). In this way, YouTube can receive information about visitors to this website. This information is used i.a. used to collect video statistics, improve usability and prevent fraud attempts.
If necessary, after the start of a YouTube video, further data processing operations can be triggered over which we have no influence.
YouTube is used in the interest of an attractive presentation of our online offers. This represents a legitimate interest within the meaning of Article 6 Paragraph 1 Letter f GDPR. If a corresponding consent has been requested, the processing takes place exclusively on the basis of Article 6 Paragraph 1 Letter a GDPR and Article 25 Paragraph 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s device (e.g. device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.
You can find more information about data protection on YouTube in their data protection declaration at:
This website uses plugins of the video portal Vimeo. The provider is Vimeo Inc, 555 West 18th Street, New York, New York 10011, USA.
When you visit one of our pages equipped with a Vimeo video, a connection to the Vimeo servers is established. In the process, the Vimeo server is informed which of our pages you have visited. In addition, Vimeo obtains your IP address. This also applies if you are not logged in to Vimeo or do not have an account with Vimeo. The information collected by Vimeo is transmitted to the Vimeo server in the USA.
If you are logged into your Vimeo account, you enable Vimeo to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your Vimeo account.
The use of Vimeo is in the interest of an appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO. Insofar as a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s terminal device (e.g. device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.
The data transfer to the USA is based on the standard contractual clauses of the EU Commission and, according to Vimeo, on “legitimate business interests”. Details can be found here: https://vimeo.com/privacy.
This site uses the map service Google Maps. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
To use the functions of Google Maps, it is necessary to store your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transmission. If Google Maps is activated, Google may use Google Web Fonts for the purpose of uniform display of fonts. When calling up Google Maps, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly.
The use of Google Maps is in the interest of an appealing presentation of our online offers and an easy location of the places indicated by us on the website. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s terminal device (e.g. device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/.
The option exists on our website of subscribing to a free newsletter containing advertising. Our newsletters contain information on our service offers, campaigns, events, prize draws, job offers and articles. News sent out in the course of our contractual or business relationship that does not contain any advertising, on the other hand, is not part of our newsletter. This includes the sending of service mails with technical tips and inquiries about orders, events, prize draw notification and similar news. The data from the entry mask is transferred to us while registering for the newsletter. The IP address of the accessing computer and the time of access are also recorded. In order to process the data, your consent is obtained in the course of the registration procedure and reference is made to this data privacy statement. If you purchase goods on our website through our online shop and enter your e-mail address in the process, we reserve the right to send you newsletters with direct advertising for similar goods. No data is passed on to any third parties in connection with data processing for the mailing of newsletters. The data is used solely for the distribution of the newsletter. The legal basis for processing data after registering for the newsletter by the user is Art.6 Para.1 lit. a) GDPR with the consent of the user, and Art.6 Para.1 lit. f.) (distribution on the basis of our justified business interests)for the distribution of the newsletter as a result of the sale of goods in line with Art. 7 III UWG (law against unfair competition).
The recording of the user’s e-mail address serves the purpose of delivering the newsletter. The collection of other personal data within the scope of the registration process serves to prevent misuse of the services or e-mail address used. Subscription to the newsletters can be cancelled by the user in question at any time. There is a link for this purpose in every newsletter. When it is activated, revocation of consent to the sending of the newsletter is also issued.
A statistical evaluation of the reading behavior only takes place to the extent that it can be determined whether the recipients have opened the newsletter and clicked on the links. This is a function that we only use to check user activities and make optimizations accordingly. For this purpose, the newsletter contains a so-called “web beacon”, a pixel-sized file that is retrieved from our server when the newsletter is opened. This web beacon can be personalized so that personal data is collected. Clicks are tracked via personalized links on the respective website. If personalized data is collected, the legal basis is Article 6 (1) (a) GDPR.